This is a mock brand re-design that I did for Tea Clothing Collection. The goal with Tea was to utilize the symbolism behind the name in the new logo without giving the impression that this was a "tea company", and to also create a new and vibrant brand identity. Tea focuses on fun and vibrant colors inspired from design across the globe, which is where the symbolism of “tea” come from (a beverage enjyoed globally). A tea leaf was turned into an article of clothing worn over a smiling face. The colors used are gender neutral and were chosen to carry the fun and playful nature of the logo across the whole identity. The type is modern and works to balance the fun and playful patterns of Tea clothing.
Tea Style Guide Design
Tea Style Guide Design
Tea Style Guide Design
Tea Style Guide Design
Tea Style Guide Design
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